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Pharmacy Students' Knowledge, Attitudes, and Evaluation of Direct-to-Consumer Advertising
direct-to-consumer advertising pharmacy students prescription drug advertising
2018/4/27
Objectives. To assess pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising (DTCA).
Methods. A cross sectional, self-administered, 106-item survey instrument was u...
Direct-to-Consumer Prescription Drug Advertising and Pharmacy Practice
advertising health care system marketing direct-to-consumer advertising
2018/3/26
The American Health Care Systems course, PHBAS 410, at the Mylan School of Pharmacy of Duquesne University consists of class sessions involving the use of nontraditional, active-learning approaches to...